Natura AI Launches Today with 'AI People' to Reclaim Your Focus
- Talha A.
- 3 days ago
- 3 min read
Updated: 3 days ago

The new voice-first platform combines HumanPods earbuds and the memory-based NatureOS, creating an ambient AI experience that adapts to you, not the other way around.
In a world saturated with screens, the battle for our attention has never been more fierce. We’ve been forced to adapt our natural behaviors—our conversations, our focus, our very presence—to fit the rigid demands of technology. A new deep-tech studio, Natura AI, believes it's time for that to change.
Today, they are officially launching their groundbreaking voice-driven AI ecosystem on Kickstarter, built on a simple yet profound mission: to build the future of human-machine interaction and help us rediscover human nature. As they put it, "We've had to adapt our natural behavior to fit technology for too long. It's time for technology to adapt to us."
The Natura AI Ecosystem: A Symbiosis of Hardware and Software
Natura AI HumanPods®: Your Bridge to Ambient AI
At the hardware level are the HumanPods, thoughtfully designed open-ear earbuds. Unlike traditional earbuds that isolate you, the HumanPods are built for all-day, ambient interaction. They allow you to stay fully present and aware of your surroundings while providing a seamless, pressure-free bridge to your AI companions.

NatureOS®: An Operating System with a Soul The HumanPods connect to NatureOS, an intuitive app for iOS and Android. But at the heart of this OS is a revolutionary concept: AI People.

Beyond Assistants: Meet Your AI People
Forget the transactional, memory-less commands you give to current voice assistants. Natura AI introduces sophisticated AI agents that think, interact, and act with a human-like touch.
These are not just tools; they are companions.
Powered by a blend of leading LLMs like ChatGPT, Gemini, and Claude, each AI Person has a distinct personality, voice, knowledge base, and—crucially—memory. They remember your conversations, learn your preferences, and evolve with your needs, making every interaction personal and deeply engaging. Leading them is Nature, your primary AI Person who connects you to a wider network of specialized AI People skilled in specific tasks.
Built on a Foundation of Trust
For any hardware launch, trust is paramount. Natura AI is a spin-off from Rolling Square, a parent company with an 11-year track record and over 2.5 million products successfully delivered. This isn't just a concept; it's an ecosystem backed by proven experience in manufacturing and delivery.
How to Be Part of the Post-Screen Future
Natura AI is officially live on Kickstarter as of today, July 29th. By becoming an early backer, you can get exclusive launch-day discounts and be among the first to experience this new chapter in human-machine interaction.

This is a chance to not only get your hands on a groundbreaking piece of technology but to support a mission to reduce screen dependency and enhance genuine human focus.
Support the Natura AI Launch on Kickstarter Today! Natura AI: Frequently Asked Questions (FAQ)
What is Natura AI in simple terms?
Natura AI is a voice-first AI ecosystem that combines hardware (HumanPods earbuds) and software (the NatureOS app). It’s designed to help you interact with artificial intelligence and get tasks done without looking at a screen, allowing you to stay more present and focused.
How are "AI People" different from Siri or Google Assistant? The main difference is memory and personalization.
Unlike standard assistants that handle one-off commands, AI People remember your past conversations, learn your preferences, and evolve over time. They have distinct personalities and are designed to feel more like intelligent companions than simple tools.
Do I need to buy the HumanPods to use the NatureOS app?
While the NatureOS app will be available for iOS and Android, the HumanPods are specifically designed to provide the intended seamless, ambient experience. Their open-ear design allows you to interact with your AI People instantly with a tap, without disconnecting you from the world around you. They are engineered to work together.
When will Natura AI be available and how much does it cost?
Natura AI is launching exclusively on Kickstarter on July 29, 2025. You can become an early backer to secure exclusive launch-day pricing. The final retail price will be set after the campaign, but the best deals are available now for early supporters on their Kickstarter page.
Who is the company behind Natura AI?
Natura AI is a new, dedicated AI lab and a spin-off from Rolling Square. Rolling Square is an established Swiss company with over 11 years of experience and a proven track record of successfully delivering 2.5 million products to customers worldwide, ensuring a high level of trust and reliability.
Like the analysis you just read? Join our community of thousands of AI founders, developers, and investors by subscribing to the AI News Hub weekly newsletter.
Comments